Christian Retailing

Religious titles drop Print Email
Wednesday, 07 June 2006 08:00 PM America/New_York

While year-to-date book sales have seen a 4.3% growth, with a significant rise in Adult Paperback and Mass Market categories, religious title sales have dropped 21.7%, as tracked by the Association of American Publishers (AAP).

Net sales for all books in April were down by 3.4% for the month. Adult Paperback sales maintained an upward climb with an increase of 19.3% (sales totaled $105.9 million) as well as an increase of 20.2% year-to-date. The Adult Mass-Market category posted a growth of 16.2% for April with sales totaling $41.3 million, as well as a 15.3% increase for the year.

Sales for the Adult Hardcover category dropped by 10.4% in April with sales of $98.9 million; sales were down by 10.5% year-to-date. The Children's/YA Hardcover category saw a decline of 22.0% for the month with sales totaling $28.6 million; sales were down by 11.5% year-to-date as well. The Children's/YA Paperback publishing sales saw a fall of 18.9% (sales totaling $27.4 million); however, this category rose by 3.9% for the year.