The Worship Network and Word Records have joined to create Visual Tracks, which take digitally mastered songs to create a DVD performance track coupled with The Worship Network's videos and photographs. The first 20 Visual Tracks in the new series--featuring songs originally made by popular artists Casting Crowns, MercyMe, Carrie Underwood, BarlowGirl, Chris Tomlin, Natalie Grant and others--are set to release at Christian retail in July, announced Bruce Koblish, president of The Worship Network and Tim Marshall, senior vice president of artist relations and music publishing for Word.

The videos are designed to provide a visual backdrop for music performances in many settings including church services, concert events and others. The Visual Tracks, as with all Word tracks, will offer a demonstration track with vocal and performance tracks in three keys. If the original song included background vocals, the Visual Track also will offer the option to perform the song with or without background vocals. The track's video and photo images are synched with music, intended to be displayed as a video behind the music performer. The DVDs also feature a lyric “on” and “off” option.

Koblish said in a statement that the partnership represents the organization's overall strategy of expanding The Worship Network's impact beyond the broadcast spectrum to additional media platforms.

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