Parable is hosting an “Orientation Vacation” for four new member stores Aug. 26-28. The all-expense paid trip features a member discovery day to help acquaint store owners with the services and tools Parable offers to help improve margin, attract new customers and increase average ticket sales.

“By hosting a discovery day, stores can learn about the wide range of marketing, merchandising and operational tools available to them and begin using them in their business as soon as possible,” Jim Clark, Parable expansion representative, said.

In addition to discovery day, store owners are being treated to two days of rest and relaxation on the California coast, including oceanside accommodations and tickets to Hearst Castle.

“We greatly value our relationships with our store owners and staff,” Parable CEO Steve Potratz said. “This is a great opportunity to connect early on and treat our new members to a little Central Coast hospitality.”

The “Orientation Vacation” was promoted with a mock train ticket and attracted new stores from Indiana, North Carolina, Ohio and Delaware.

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