Zondervan has announced that it will serve as the exclusive distributor of the Reader Digital Book by Sony to the Christian retail channel.

Introduced in 2006, the Sony Reader was the first product of its kind in the publishing industry. The second edition of the device was released in 2007, featuring expanded capabilities and features.

Zondervan will sell individual Reader Digital Books to retailers and offer Zondervan's content for the portable device, company officials said. An interactive point-of-purchase demonstration fixture for the Sony Reader is also available for Christian retailers through Zondervan.

"We are excited to offer our CBA partners the unique ability to sell not only the digital content, but also the device to access the content, which we view very much as a competitive advantage for them," said Moe Girkins, Zondervan president and CEO.

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