Provident Distribution is set to launch the first phase of a two-part fall promotion, PULSE: Hear the Music, Feel the Heart. The promotion includes 12 best-selling and newly released titles on one endcap, and a free-with-purchase double CD featuring 20 songs by established and upcoming artists.

PULSE debuts at Christian retail on August 24, and continues through October 25, followed closely by the arrival of PULSE phase two on October 26. Both are supported by Provident's MinVid interactive unit and offer deluxe merchandising endcap kits.

Artists included in the program include Michael W. Smith, Third Day, Casting Crowns, Bebo Norman and Ginny Owens

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