The Parable Group and its technology company, Parable Interactive, will handle distribution for Ken Blanchard's Lead Like Jesus ministry.

Lead Like Jesus conferences are hosted by author/speaker Blanchard. The live satellite conferences feature keynote addresses from top-name Christian authors including Henry Blackaby, author of Experiencing God; Laurie Beth Jones, author of Jesus, CEO; and John Ortberg, author of If You Want to Walk on Water, You've Got to Get Out of the Boat.

In preparing for its fall Lead Like Jesus event Nov. 18 in Louisville, Ky., Parable is heading up all aspects of the ministry's product distribution, including designing and developing a Lead Like Jesus online bookstore, a call center and an on-site bookstore.

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