Christian Retailing

PROVIDENT-INTEGRITY UNVEILS PHASE 2 OF PULSE CAMPAIGN Print Email
Sunday, 10 October 2004 08:00 PM America/New_York

The second phase of the PULSE campaign from Provident Distribution, arrives at Christian retail stores Oct. 26 and continues through Dec. 31.

The PULSE Phase 2 promotion also will offer a free CD set with the purchase of one album. Phase 2 will include songs by Chris Rice, Caedmon's Call and BDA, as well as artists featured the first phase of the campaign-Third Day, Bebo Norman, FFH and BarlowGirl.

"We're absolutely looking forward to PULSE Phase 2 after the success of Phase 1," said Tricia Anderson, music buyer for Evangel Inc. in Bellevue, Wash.

"The Provident fall campaign is always one of our best-selling promotions, and Phase 2 breathes new life into it. By adding new and fresh titles, you're able to reach a whole new market."