PROVIDENT-INTEGRITY UNVEILS PHASE 2 OF PULSE CAMPAIGN |
Sunday, 10 October 2004 08:00 PM America/New_York |
The second phase of the PULSE campaign from Provident Distribution, arrives at Christian retail stores Oct. 26 and continues through Dec. 31. The PULSE Phase 2 promotion also will offer a free CD set with the purchase of one album. Phase 2 will include songs by Chris Rice, Caedmon's Call and BDA, as well as artists featured the first phase of the campaign-Third Day, Bebo Norman, FFH and BarlowGirl. "We're absolutely looking forward to PULSE Phase 2 after the success of Phase 1," said Tricia Anderson, music buyer for Evangel Inc. in Bellevue, Wash. "The Provident fall campaign is always one of our best-selling promotions, and Phase 2 breathes new life into it. By adding new and fresh titles, you're able to reach a whole new market."
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