Wet Cement Productions, creators of the “Auto-B-Good'' children's video series, gave away a PT Cruiser at the 2005 International Christian Retailers Show (ICRS). The promotion was in conjunction with the release of the series' two newest titles-Hitting the Road and On the Road Again, scheduled to come out Aug. 26.

The winner of the vehicle was Sonia Holley of Heavenly Things Christian Bookstore of Fulton, Miss.

Wet Cement will be giving away another car Nov. 15 to a customer at a Parable store. Parable and Wet Cement have begun a marketing effort to create awareness for the Auto-B-Good brand. To support the car giveaway, an aggressive campaign of multiple catalog spots, direct mail, e-blasts, special pricing, plus in-store and Web promotions will be used to drive customers to stores. The campaign will run from Sept. 1-Oct. 31.

Wet Cement also has plans to extend the promotion to other buying groups and retail chains.

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