In an exclusive Christmas promotion for Christian retail stores from Paramount Home Entertainment, Word Distribution earlier this month began distribution of the holiday films White Christmas and It's a Wonderful Life.

Through Dec. 24, holiday season purchasers of either of the classics can receive an angel bell ornament engraved with a memorable line from White Christmas and It's a Wonderful Life—released in 1954 and 1947—respectively.

"We are thrilled to distribute these beloved family films to the CBA market," said Word Distribution Director of Marketing Alan Johnson. "In addition, the angel bell promotion is a great way for retailers to offer an added value to their customers when purchasing these classic Christmas films."

Irving Berlin's White Christmas—starring Bing Crosby and Rosemary Clooney—and the 60th anniversary edition of Frank Capra's It's a Wonderful Life, starring James Stewart and Donna Reed, released in Christian stores Oct. 7.

Word Distribution is the exclusive distributor of Paramount Home Entertainment into the Christian retail channel.

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