CBA and the Evangelical Christian Publishers Association (ECPA) expect to announce a collaborative agreement regarding their two data services in the near future.

CBA President Bill Anderson said last night that he hoped "within a few weeks" to be able to detail how the two trade associations have agreed to work together.

CBA and the ECPA have been in talks for some time about how CBA's CROSS:SCAN (Christian Retail Official Sales Statistics) service and ECPA's Pubtrack system could work together on data sharing, Anderson said at last night's annual industry awards evening hosted jointly by the two groups.

All the strategic elements had been worked through and the major components were in place, but final resolution had been delayed by the recent, sudden death of CBA general counsel Terry Jackson, Anderson said. He added that CBA was "excited" about the collaboration, while ECPA President Mark Kuyper said "it's vital that we work together."

CBA launched its CROSS:SCAN data service for members in 2005 after concerns that information from ECPA's STATS (Sales Tracking Analysis Trends Summary) service, since replaced by Pubtrack, had gone beyond the Christian retail channel.

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