CBA premieres new magazine |
Monday, 09 July 2007 08:00 PM America/New_York |
CBA debuted its newest publication, CBA Retailers+Resources magazine, Monday morning during ICRS. The wider format magazine will replace the organization's Aspiring Retail publication. In a statement, CBA said the new launch would take its monthly magazine to the "next level" and was the result of listening "intently to and documenting reader feedback, and commissioning a professionally produced research report from Readex." CBA Retailers+Resources will combine the industry feature articles from Aspiring Retail with a more comprehensive product listing, termed "Product Intelligence." The new section will cover a variety of product categories, including Bibles, Fiction, Nonfiction, Music, Multimedia (DVD/Video/Software), Giftware, Kids Books and Kids Gifts.
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