Christian Retailing

United Methodist bookstore modernizes Houston store Print Email
Written by Ginny McCabe   
Tuesday, 02 September 2014 04:55 PM America/New_York

Restyling at Chapelwood church store brings new and functional update

IMG 2073The Bookstore and Coffee Shop at Houston’s Chapelwood United Methodist Church is  refreshing its look. The store has been given a boost with slatwall to hang wall art and a modern core-board menu sign above the café counter.

“The bookstore was designed so it’s also available as a seating area when the bookstore is not open, so I have bookcases that have glass doors on them that close and lock. The wall of the bookstore is a tile wall that curves in, then has the coffee shop cut out with a counter area,” said Kris Jodon, bookstore manager and librarian.

Prior to the redesign, the flat tile wall had a menu on it, but that left little or no room to display wall art, which sells well at the store.

With the renovation, the menu was removed from the tile wall, and the space was covered with approximately 15 feet of slatwall for the display of wall art with products from vendors like P. Graham Dunn, Carpentree and Glory Haus.

Jodon said the new and improved 3-by-5-foot café sign will work better because the menu is positioned above the counter directly in front of customers who are ordering. She collaborated with the church’s communications department to create the new menu sign.

“I think it will get noticed,” Jodon said. “With our new pastor, Rev. Dr. John Stephens, we have a lot of things that are being done differently. For example, about three years ago, we changed our colors to using different tones of green. Keeping in line with that, we got new signage last fall to bring the bookstore up to date.”

The store uses signage and placement to showcase the books and studies that are planned or are in progress at the church so people can find what they need to participate.

“Anytime you do something new, your customers will respond,” Jodon said. “They’ll look up and they see that there’s been some change, and it gets them a little more interested in what’s happening.”

The floor plan for the store and coffee shop includes an approximately 720-square-foot area. The space features an espresso-drinks bar, nine bookcases, a center display area that can showcase 90-100 books face out, three small slatwalls, a Kerusso T-shirt spinner, a book spinner and three card spinners.

“This is all in addition to three coffee-shop tables and chairs, two sofas, four easy chairs and two ottomans,” Jodon said. “We make excellent use of the space.”

The manager described the store as a warm community space. It is an open space that remains usable even when the bookcases are closed and the gifts are put away. Team members also pray with and minister to their customers.

Chapelwood has five worship communities—Mercy Street, Center for Christian Spirituality (contemplative), Upper Room, three Sanctuary services and Esperanza—each unique and serving somewhat different congregations. The communities bring a variety of customers into The Bookstore and Coffee Shop—and the need for a variety of products.