Christian Retailing

New Hope finds success with low turnover rate of volunteers Print Email
Written by Ginny McCabe   
Tuesday, 02 September 2014 04:58 PM America/New_York

Church members are encouraged to use their gifts by serving in the Southeast Texas store

NewHopeStaffNew Hope Church Bookstore in Manvel, Texas, depends on a committed team of volunteers to keep its store operations running smoothly.

“We use volunteers for 99% of what we do, especially when the store is open,” said Director of the Welcome Ministry Jeanne Terrill for one of the church’s four campuses. “It is staffed by volunteers and merchandised by volunteers.”

With a team of about 70 regular volunteers, Terrill said several factors contribute to the store’s low turnover rate.

“We’ve had the same volunteer base for almost nine years,” she said. “We have a very low turnover in our bookstore, probably less than a 10% turnover rate.”

The church store recruits recruit volunteers, typically by word of mouth.

After a volunteer is recruited, they fill out paperwork, complete an online orientation and go through formal training, then the volunteer works with a team leader who is an acting manager.

The store uses a hands-on training process, and volunteers spend the most time learning how to help shoppers select a Bible and working on the store’s point-of-sale system. Initially, a volunteer will work as a greeter, then will graduate to the P.O.S.

Terrill said the store looks for individuals who are friendly, outgoing and helpful.

One volunteer by the name of Jess described her experience: “There is a unique element to volunteering in the bookstore, which is the level of interaction with church members. You are forced to learn a few things and have more time to share and interact. And, of course, our current teams are fun to work with.”

Another team member, Leslie, added: “For me, I am a conversationalist, and this service allows me to talk. I also can make small contributions for Christ. Mostly though, it is easy, challenging, fun, flexible and filled with welcoming team members—plus I get to shop!”

New Hope is a multi-site church with three stateside campuses—the 288 Campus, Alvin Campus and East Campus—as well as one in Haiti. Each U.S. campus has a store, which range from approximately 200-1,000 square feet. Combined, the church has 11 services each weekend, and each service has a different set of volunteers for the store locations.

To keep turnover down, Terrill and her team operate under these guidelines: Schedule volunteer time to coincide with when volunteers attend church; listen to their story and help them serve in an area that best suits their gifts; have volunteer team leaders that act as liaisons between church staff and the volunteer team to share information about new products, weekly promotions or resources that complement the weekend lesson; schedule annual P.O.S. training; offer volunteers a store discount as a way to thank them; and be sure to have fun.