Christian Retailing

Choosing to trust God in the fog of life Print Email
Written by Christine D. Johnson   
Tuesday, 11 September 2012 01:37 PM America/New_York

SeeingThroughTheFogAfter a grim medical diagnosis 11 years ago, Ed Dobson shared his difficulties with viewers of a seven-part film series titled “Ed’s Story.” Learning to live with ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s disease, the now-retired pastor gives readers a further glimpse into his life in Seeing Through the Fog: Hope When Your World Falls Apart (978-0-781-40555-3, $17.99), releasing this month from David C Cook.

When diagnosed in 2000, Dobson knew there was no cure for ALS, which causes the neurons in a person’s nerves to die. Electrical impulses from the brain then fail to reach the muscles, and then the muscles die.

“There are no times when it stabilizes,” Dobson writes of the disease. “There are no times when it is reversed. ALS is a downward spiral, month after month. It is a fatal, terminal disease.”

Dobson wasn’t kidding himself when he learned what disease he had, but he also wasn’t afraid of death. He had settled the question of his eternity at age 11 after hearing his father preach in his native Ireland. But, he writes: “Initially, I sank into a fog of despair about my future. It took me months to really begin to come out of it. Along the way I learned some great lessons.”

Named Pastor of the Year by Moody Bible Institute, Dobson had served with Jerry Falwell at Thomas Road Baptist Church and now is pastor emeritus at Calvary Church in Grand Rapids, Mich. The now-late Rev. Falwell was one of several well-known ministry leaders of whom Dobson felt he had to ask forgiveness for some particular offense. He offers his account of clearing the air with Falwell, James Dobson and Bob Jones, among others, in order to keep his conscience clean before God—one thing ALS has taught him.

Although he believes heaven is “better by far” than life on Earth, as his dad used to say, Dobson naturally wants to be healed. Still, a Pentecostal pastor offered some wise words about seeking healing: “If you get obsessed, you will lose your focus. Get lost in the wonder of God, and who knows what He will do for you.” Responding from that new perspective, Dobson writes: “I needed to trust Him with my life, not because I was sick, but because I should trust Him that way always.”

Although Dobson, who relies on his wife to care for him from day to day, is not obsessed with being healed now, he still prays for it, “but mostly I simply try to focus on God; sometimes He feels close and sometimes I can only see Him through a fog,” he writes. “But I know He’s there.”

To order Seeing Through the Fog, released in hardcover, call 800-323-7543.

 
Close Up: Shannon Ethridge: a Christian response to ‘50 Shades of Grey’ Print Email
Written by Christine D. Johnson   
Tuesday, 11 September 2012 01:43 PM America/New_York

ShannonEthridgeLatest project: The Fantasy Fallacy: Exposing the Deeper Meaning Behind Sexual Thoughts (Thomas Nelson).

The book 50 Shades of Grey has become an international phenomenon. What do you believe is driving its sales? I think readers are naturally curious about all things sexual—single people because they’re eager to experience it and married people because the flames begin dying down and they want to light the fire again. But when sex is such a taboo topic in our society, especially in families and churches, it’s hard to know where to turn to quell curiosities in a healthy way. I can see how incredibly graphic fiction could easily draw their attention, especially with all of the media attention it’s received! 

Have you heard of many Christians reading 50 Shades? I have, but many are afraid to admit it because of the potential for backlash from their Christian peers. There seems to be four quadrants of people: those who read it, enjoyed it and consider it a “love story”; those who read it, were offended by it and consider it a “lust story”; those who refuse to read it at all and are adamantly speaking out against it; and those who simply aren’t interested in reading and are scratching their heads as to what the hubbub is all about—which is why we’ve created synopses for all the books in the “Fifty Shades” trilogy at www.shannonethridge.com/fantasyfallacy, to help Christians understand why some find the books appealing and others find them appalling. Everyone’s entitled to their own opinions about literature, so I don’t think there’s a black-and-white, right-or-wrong here. It truly is a “shade of grey,” and many Christians are choosing to read it for very admirable reasons, such as to be in touch with today’s culture so they can minister effectively. On one hand, I am concerned about the negative impact it could easily have, especially on young, impressionable readers. On the other hand, I’m grateful that this phenomenon is opening the doors for Christians to talk openly about sexuality like never before. The Fantasy Fallacy will equip readers with the right tools in our communication tool belts so that we can fully understand the deeper sexual issues at hand, and help others do the same. Otherwise, we could easily come off looking like uptight prudes.

If someone hasn’t read 50 Shades, why should they read The Fantasy Fallacy? We’re all sexual beings from cradle to grave, and we all wrestle with bewildering sexual thoughts on occasion. So do our children, our grandchildren, our friends, our co-workers, so it’s time we gained a greater understanding of sexual fantasy—how fantasies originate, what their roles are in our brains and what the rules are in our bedrooms. Otherwise, our ignorance can lead us to become a danger to ourselves and to others, or at the very least, it can plague us with unnecessary guilt and confusion. If we have any influence at all—in our study groups, circle of friends, around the office water cooler—understanding the deeper meaning behind the most common sexual thoughts known to man (and woman) will equip us to be a tremendous blessing to those who confide in us.

What is the difference between lust and fantasy, or are they the same? Fantasy is simply the brain’s way of trying to heal itself from some sort of past emotional trauma or tragedy. Our brain compartmentalizes that pain to make room for pleasure, because we’re mentally unable to experience overwhelming pain and overwhelming pleasure simultaneously. Lust becomes an issue, however, when we try to act out that fantasy, luring someone else into our mental projection of what we think will bring us pleasure. We must remember that sexual fantasies are merely a rocky road map from our past, not a reliable guide into future fulfillment. As the mantra goes, “The fantasy is always better than the reality.”

What becomes different in terms of fantasy when a person gets married? Often a spouse will feel the need to entertain some sort of sexual fantasy in order to get aroused enough to want to connect in the marriage bed. Although many—especially women—struggle with guilt over this mental dynamic, our creative imaginations are a gift from God. One woman told me that for 30 years, she didn’t want to have sex with her husband, and they almost divorced. But then she explained her dilemma to a counselor who asked, “If God designed your brain in such a way that you can become sexually aroused simply by entertaining certain thoughts, isn’t that a blessing rather than a burden?” Looking through this lens allowed her to give up the guilt rather than giving up on her marriage. Twenty years later, after 50+ years of marriage, she says their sex life is better than she ever imagined possible.

You address issues such as online sexual connections and gay/lesbian fantasies. In counseling, do you see a distinct difference between the believer and unbeliever with regard to these temptations? Based on my years of experience, there’s absolutely no difference whatsoever. Whether we’re Christians or not, we’re sexual beings with sexual fantasies that sometimes completely betray our religious or moral codes of ethics. In fact, I’d say that people of faith have an even greater challenge in coping with their sexual fantasies because sexual guilt and shame are something that are often ingrained in them by well-meaning spiritual parents. Then they don’t feel the freedom to say to their Christian parents or spiritual leaders, “Hey, do you have any idea why I would find such-and-such so sexually arousing?” so they sweep their fantasies under the proverbial rug and run the risk of tripping over it in the future.

Should singles or marrieds read your book—or both? People are “sexual beings,” whether they are married or single, male or female, young or old, Catholic or Protestant, Democrat or Republican. Regardless of our marital status, gender, race, economic background, political views, etc., we all must learn how to be good stewards with God’s gift of sexuality. The only person who doesn’t stand to benefit greatly from reading The Fantasy Fallacy would be one who’s no longer breathing because as long as you’re breathing, you’re a sexual being.

TheFantasyFallacyHow does The Fantasy Fallacy help women embrace healthy sexuality? Sexual climax is mostly a mental activity for women, and a woman’s mental fantasies are often quite unconventional, such as being raped, dominated or spanked, having a much older or younger partner, having a same-sex partner or even experiencing multiple partners simultaneously. As women understand where their most intimate (and often embarrassing) sexual fantasies actually originate, they will learn that these activities are not what they actually want in reality—thus removing the guilt, shame and temptation. They will gain insight into the specific areas that are still in need of God’s healing touch. And they will take solace in the fact that sexual fantasies are merely the stories our brains create in order to make us feel safe enough to experience euphoric pleasure. In addition, The Fantasy Fallacy will help women understand why their husbands have certain sexual fantasies, and can equip her to become a source of healing in his life rather than a source of judgment and condemnation.

What’s in your book for men? Men will glean the same things as women—a deeper understanding of their own deepest, darkest sexual thoughts and fantasies, a game plan for how to control those fantasies before they control us, plus a greater empathy for the sexual struggles of others, especially their own wives and children. As the spiritual leaders of the home, it would be great for husbands and dads to be able to lead conversations with their wives and kids about understanding their own sexuality—conversations that have most often been avoided simply because parents didn’t have the tools to communicate effectively about such sensitive and taboo topics.

How might Christian retailers promote The Fantasy Fallacy? Who on earth hasn’t heard tons about this trilogy, or personally known several people who have either read it or are thinking of reading it? A salesperson can pique the interest of the customer by simply asking/stating:

“Have you wondered what all of the 50 Shades of Grey hoopla is all about? Or how Christians can respond to this cultural phenomenon?”

“Do you counsel women or lead any sort of women’s group? Is the 50 Shades of Grey phenomenon something they’re interested in talking about?”

“Do you have daughters or friends who are reading 50 Shades of Grey? Would you like to introduce them to a book that dives even deeper into the topic of sexual fantasy, but in a healthy, holy way?”

Also, to kick off the conversations, consider in-store signage that says, “Finally—a Christian response to the “50 Shades of Grey” trilogy! or “50 Shades of Reality for Christian Readers!”

Read more of this Q&A online at www.christianretailing.com/ethridge.

 
Bible Beat October 2012 Print Email
Written by Christine D. Johnson   
Tuesday, 11 September 2012 01:56 PM America/New_York

TheGaitherHomecomingBible

 

Bill and Gloria Gaither have joined with Thomas Nelson as general editors of The Gaither Homecoming Bible, in stores Oct. 9. Drawing from their years of Bible study and songwriting to create this legacy project, the Gaithers worked with 60 friends and Homecoming artists to select the 75 hymns and gospel songs that are interspersed throughout the New King James text along with articles and stories that describe their connection to Scripture. In total, 230 exclusive devotionals were penned by Homecoming artists along with 20 poems by Gloria Gaither. A custom reading plan will guide readers on a Homecoming journey through the scriptures. The hardcover edition retails for $44.99, Leathersoft (burgundy or dark brown) for $74.99, Leathersoft indexed (burgundy or dark brown) for $84.99, bonded leather (black) for $74.99 and bonded leather indexed (black) for $84.99.

The ESV Global Study Bible from Crossway is a one-volume resource for believers everywhere who are globally minded. With 12,000 study notes, the global message of each book, 14 articles by global Christian leaders and more than 120 maps and illustrations, the Bible features the English Standard Version translation and comes in softcover for $19.99, hardcover for $29.99 and TruTone brown for $44.99.

 

TheLoveLanguagesDevoBible

 

From the author of a line of “5 Love Languages” best-sellers, Gary Chapman, comes The Love Languages Devotional Bible with brief devotionals that help couples apply the scripture to real-life relationships. This new edition—featuring the New Living Translation—covers topics such as expectations, sex, money, children and in-laws. Other features include a Scripture reading plan, 260 daily devotions, 52 feature articles, prayer guides and book introductions. From Moody Publishers, the hardcover edition retails for $29.99 and a chocolate/mahogany “soft touch” edition for $39.99.

The new four-color Chronological Life Application Study Bible in the New Living Translation from Tyndale House Publishers combines the resources of the Life Application Study Bible with a chronological format. Arranged in 10 chronological sections that help the reader to see how the pieces of the Bible fit together, it also includes new section introductions and timelines, archaeological notes and photographs. Releasing this month, the chronological study Bible retails for $49.99.

 
Fiction File October 2012 Print Email
Written by Christine D. Johnson   
Tuesday, 11 September 2012 01:59 PM America/New_York

FullDisclosureASK THE AUTHOR: Dee Henderson

LATEST PROJECT: Full Disclosure (October).

PUBLISHER: Bethany House (Baker Publishing Group).

How would you compare and contrast this novel with your previous works? Full Disclosure is like my other books in that I love a good mystery and a good romance, and since I’m writing for my own enjoyment, that’s the story I set out to tell. The hope is I found a story idea and characters that will captivate readers as much as they have me.

I wrote this book a bit against type. I wanted to write a romance from the perspective of someone who was comfortable being single. Ann Silver is a wonderful lady who is perfect for Paul Falcon, but she is comfortable being single. And also against type, Paul Falcon is, from the beginning of the story, intentionally looking for a wife. The reader can see the potential, but until Ann makes her decision late in the story, it isn’t clear if this romance is going to work out. I think that added an interesting new dynamic to the book.

That shift from single to married is a wonderful window into who people are, and I love to explore it in my books—how people get to that point and why they cross it. I wanted to write more about their lives after the wedding, and this story let me go that direction. It’s something I hope to do more of in future books, to write that next chapter in my characters’ lives.

Full Disclosure is also a richer plot with more layers than my other stories, so it’s the longest of the novels I’ve written, and it also has my favorite ending.

How did you develop the plot for Full Disclosure? I had developed the ideas within this book as part of a mystery series. When I sat down to write the title, that mystery series became the backstory for a single title. I think it added a layer of depth to the plot that’s more detailed than some of my other titles. I enjoyed having that scope to work with for the story, and I loved the characters.

Does one particular character stand out for you in this story, and why? Ann Silver stands out for being the character I have most enjoyed writing about since probably Quinn Diamond in The Truth Seeker. I like her history, how she’s managed her life and how she thinks about God.

Are any of the experiences in this story based on real life—yours or others? You can pretty much read a book of mine for the dog I either have or want to have. But my books are pure imagination for the characters and the story lines.

“Romance matters,” you wrote on your Facebook page for this book. Why do you feel so strongly about that? I was asked the question: Who/what inspires you? What I wrote in reply: “I’m more inspired by what I don’t like. I do most of this work of being an author because I want to change what the culture considers popular. Personally it bothers me to see Fifty Shades of Grey being read more than the ‘O’Malley’ series, not because I’m looking for the publicity and being well known, but because people desperately need to see a better view of what life and relationships could be like. Romance matters. I’d like to see true romance valued more than the junk our culture currently calls ‘romance.’ Christian fiction can show another view of what life could be like.”

To your question why romance matters: Romance is love in action. Romance—the kind I want to write about—is the strong bond that runs between two people who make a decision to spend their lives together. Fiction lets me explore that bond, how it develops and how it glues a couple together.

What approach should Christian retailers take in recommending this novel to their customers? Full Disclosure is both a mystery and a romance and it’s a pretty fast read, even for a long story. It’s designed for readers who like a puzzle. Readers who like Terri Blackstock in the CBA market or Nora Roberts in the ABA market will find it a good fit.

So, as the book trailer asks, are some secrets better left hidden? Ann Silver wrestles with this question in the book, and comes to the conclusion there are some secrets that should be left hidden. Several secrets are revealed in Full Disclosure—hence the title—but I left the question open for readers to decide if they agree with her. I personally came to the conclusion she was right. Secrets get revealed for a myriad of reasons. Having the truth known in the wider public domain is not always the best outcome when the reasons for its disclosure have more to do with the one revealing the secret than the truth that is shared.

Read more of this Q&A online at www.christianretailing.com/henderson.

 
Category Key: Gift books require the personal touch Print Email
Written by Jean Christen   
Tuesday, 11 September 2012 02:23 PM America/New_York

JeanChristen_Credit_JulieJohnsonUnlike most book formats and greeting cards, gift books are still being purchased the old-fashioned way—by direct contact with the customer. Here are a few tips I’ve seen work well:

If it ain’t broke … 

The past few years have been difficult for gift retailers, so if you’re still in business, know that you are doing a lot of things right. Always seek to improve, but don’t tamper unnecessarily with something that is working. If gift books are selling well from a floor display, for instance, continue to use it, but try mixing in a couple of titles with other displayed merchandise for added sales opportunities.

Location, location, location

Successful gift-book retailers offer their customers multiple opportunities to see the same book throughout the store. Use a book display, but also group gift books by theme with other gift products. Gift books are a great way to fill holes or freshen up existing displays. If a holiday or seasonal occasion is coming, display a book or two near the point of purchase.

Know thy customer

Find out what brings your customer to your store so you can stock accordingly. Is she looking for a book by a particular author/artist, or to celebrate an occasion or comfort a friend who’s struggling? As the majority of gift-book buyers are women, don’t be afraid to embrace and cater to the feminine side of your business through special events—perhaps a tea party focused on a tea-themed gift book. Offer signed copies when possible.

Try something new

If you’ve never sold gift books, know that not all with the word “God” or “prayer” in the title are biblically sound. Start with a publisher you know you can trust. Most major Christian publishers offer gift books. Look for the best deal—consider minimum opening and reorders, shipping costs, product and display specials, and 100% satisfaction guarantee so you can try certain titles risk free.

Agree in prayer

Many retailers have benefitted from answered prayer. Don’t be afraid to ask for prayer for your business and your customers. If you don’t already do this, take a few minutes while your store is closed each day to center on God and acknowledge Him while considering your customers.


Jean Christen is managing director, gift and children division at Harvest House Publishers.

 
‘Really good timing’ for VeggieTales' superhero release Print Email
Written by Eric Tiansay   
Tuesday, 11 September 2012 02:39 PM America/New_York

LeagueOfIncredibleVegetables'League of Incredible Vegetables' follows this summer's comic-book blockbusters 

Call it serendipity but some faith-based superheroes are hot on the heels of high-profile Hollywood blockbusters from this summer such as The Avengers, The Amazing Spider-Man and The Dark Knight Rises.

Big Idea's latest release in the VeggieTales franchise, The League of Incredible Vegetables features LarryBoy, while introducing four new superheroes played by Bob the Tomato (ThingamaBob), Petunia Rhubarb (Vogue), Junior Asparagus (Ricochet) and Mr. Lunt (S-Cape)—all with humorous superhero abilities.

Set for release Oct. 13 and Oct. 16 in Christian and general market stores, respectively, The League of Incredible Vegetables (8-20413-12589-9, $14.99) is the fourth title in the “LarryBoy” series and the first since LarryBoy and the Bad Apple in 2006.

Based on Ps. 6:3, which says, “When I am afraid, I will put my trust in You,” the forthcoming release helps teach a lifelong lesson in handling fear, as the superheroes battle the villain Dr. Flurry, who is freezing all of Bumblyburg's citizens in fear.

Distributed by Word Distribution, the video includes a catchy League theme song by GRAMMY-nominated and Dove Award-winning group Newsboys.

"The superhero genre is enormously popular, delivering such hits as The Avengers, Spider-Man and the Batman trilogy,” Greg Fritz, Big Idea's senior vice president of sales and marketing, told Christian Retailing. “The League of Incredible Vegetables is a superhero story that will delight with its action-packed scenes, engaging characters and clever dialogue. And best of all, fans will be reminded that there is ultimately only one who has the power to quiet our fears and save us from our enemies."

Big Idea will also release an extensive line of products in conjunction with the DVD, including a six-character play set, LarryCopter, God’s Super Hero Costume Play Set, a game app themed to the video and an Adventures of the Good Guys book.

The League of Incredible Vegetables drew a capacity crowd during a screening at this summer's International Christian Retail Show in Orlando, Fla.

Jessalyn Valk attended the screening with her mother, Lorraine Valk, co-owner of Parable Christian Store of St. Joseph in St. Joseph, Mich.

Valk, 21, said that she noticed “some of the nods to The Avengers,” which she saw three times this summer. “That was cool,” she said. “This was really good timing with all the superhero movies out now.”

Her mother agreed: “It was long overdue for a new LarryBoy release. VeggieTales are still strong sellers. I absolutely think this will do well for us and other Christian retailers.”

To order, call 800-876-WORD (9673).