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Christian novelists draw record crowd at Mall of America PDF Print E-mail
Written by Sam Townsend   
Monday, 10 November 2008 03:53 PM EST

Book-signing event at largest mall in the country ‘raises awareness’ about inspirational fiction

More than 120 Christian novelists recently drew avid fans and new readers to the Mall of America in Bloomington, Minn., in the largest book-signing event ever at the biggest mall in the country.

Sponsored by Barnes & Noble and Northwestern Book Stores, the two-hour signing Sept. 20 was held in conjunction with the American Christian Fiction Writers (ACFW) Conference and Awards Banquet in Minneapolis.

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Digital initiative launches with 400-plus Christian stores PDF Print E-mail
Written by Eric Tiansay   
Monday, 10 November 2008 03:56 PM EST

Zondervan’s Symtio offers retailers ‘extremely high-return rate with very low investment’

More than 400 Christian stores have signed up for Zondervan’s new Symtio initiative, touted as “a multi-channel solution for digital media,” which launched last month.

Unveiled at the International Christian Retail Show in July, Symtio features credit-card-sized book tokens that can be purchased in Christian retail stores, which allow consumers to download audio versions of the titles at home.

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Pro-marriage film ‘exceeds expectations’ PDF Print E-mail
Written by Eric Tiansay   
Monday, 10 November 2008 02:57 PM EST

Grass-roots campaign helps ‘Fireproof’ light up the box office

Stoking more interest in faith-based films, Fireproof—the latest Christian drama from the church-based moviemakers who scored a surprise hit two years ago with Facing the Giants—made a big splash at the box office.

And as a book that was a focal point of the movie shot onto the best-seller lists, several songs used in the film racked up digital sales and received plenty of airplay on Christian radio.

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News Beat: Mike Nawrocki, Ashley Smith Robinson, Standard Publishing and Faith Hill PDF Print E-mail
Written by Eric Tiansay   
Monday, 10 November 2008 03:42 PM EST

Larry the Cucumber has become a creative big shot. Mike Nawrocki—VeggieTales co-creator and the voice of numerous characters for the anthropomorphic vegetables, including Larry the Cucumber and LarryBoy—has been named vice president of development by Big Idea. In the newly created position, Nawrocki will oversee all creative projects and production for the Franklin, Tenn.-based studio, including the VeggieTales and 3-2-1 Penguins! series.  

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