Christian Retailing

Data Management
Tailored emails make for happier shoppers PDF Print E-mail
Written by Erik Ernstrom   
Thursday, 25 February 2016 09:19 AM EST

Erik-ErnstromTarget e-blasts well to avoid wearing out your customers

Are you busy? Ha! Of course you are. OK, let me ask it a different way. Are you so busy that sometimes you don’t know how to start digging out? I bet most of you are nodding right now. Trying to find the time to get everything done can drive even the most organized person crazy. Everyone is trying to find a better way to be organized, accomplish their daily tasks and tackle larger projects.

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Data Management: Make the sale with better backlist selection PDF Print E-mail
Written by Erik Ernstrom   
Wednesday, 06 January 2016 02:33 PM EST

How to determine which classics to keep on your shelves

Erik ErnstromAmazon just opened a store—an actual store. They have shelves, a front door and even a real cash wrap. Amazon just confirmed what the rest of us have always known: Having a physical location is a vital part of the sales process.

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Data Management: Reset for refreshment PDF Print E-mail
Written by Erik Ernstrom   
Wednesday, 04 November 2015 04:25 PM EST

Understanding your sales by department can help your store grow

Erik ErnstromYou’re almost there! Your store is packed with merchandise and the crowds are coming. But before we know it, the craziness will be behind us. What then? Obviously some deep breaths and a nap. But then how do we get ready for 2016? And how can data help?

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Data Management: Assure customers their data is safe PDF Print E-mail
Written by Erik Ernstrom   
Wednesday, 07 October 2015 08:57 AM EDT

Use data to relieve stress, especially during the holidays

Erik-ErnstromHere comes Christmas! It’s time to set up those seasonal displays, hang garland around the store and start playing Christmas music. Even if you’re not doing it yet, you’re definitely thinking about it.

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Don’t lose the sale with bad data PDF Print E-mail
Written by Erik Ernstrom   
Wednesday, 05 August 2015 11:35 AM EDT

Accurate information helps your team serve customers well

Erik-ErnstromBad data can mean the loss of sales and customers. That’s the bad news. The good news is you can do something about it.

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Accurate data is the new currency PDF Print E-mail
Written by Erik Ernstrom   
Wednesday, 15 July 2015 01:48 PM EDT

Regularly updated shopper information means better service

Erik-ErnstromOne day a friend of mine went shopping at a big box store. (This isn’t going to end how you think.) He was looking for a dog bed, and the one he wanted was featured in the store’s weekly ad. By the time he arrived, there was only one bed left, so he tossed it in his cart and headed for the register.

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