Written by Christine D. Johnson
|
Tuesday, 13 August 2013 06:15 PM America/New_York |
The U.S. market for juvenile products comprises
approximately $2.8 billion in manufacturer sales for 2011, up from $2.7 billion
the previous year, according to the Juvenile Products Manufacturers Association
(JPMA), a trade organization of more than 250 companies in the United States,
Canada and Mexico.
“The juvenile business is impacted greatly by birth rates
and growth continues to be slow, but steady,” said Michael Dwyer CAE, JPMA
executive director. “However, parents prioritize value over prestige and are,
for the most part, more focused on safety than fashion. Despite these
economically challenging times, the purchasing of juvenile products is an area
where people continue to place safety first and will make purchases in order to
remain current with industry advancements and changing safety requirements.” Highlights of the study include: - The majority of total dollar sales of juvenile products continue to be transacted through mass merchandisers, discounters and specialists.
- Eleven percent of the total dollar sales of the juvenile products transacted in 2011 were sold through e-tailers; and 6% by Independent Juvenile Retailers.
- More than half of the total dollar sales of the small companies were through mass merchandisers, up 10% from 2010.
- High chairs and feeding products produced the largest number of units sold.
|
Read more...
|