Nelson Books, an imprint of Thomas Nelson, has announced the promotion of Chad Cannon to vice president of marketing. Cannon joined Nelson Books in April 2012 as senior director of marketing.

“I consider it an honor and a privilege to partner with our world-class authors to help them amplify their messages worldwide,” Cannon said. “I'm thankful for my team and the way they think creatively to get our books noticed in a noisy world. It's with excitement that I share this promotion with them as they're the backbone of what we do at Nelson Books.”

In his two years with the company, Cannon has led marketing campaigns for A Year of Biblical Womanhood by Rachel Held Evans, Happy Wives Club by Fawn Weaver, Jesus Is___ by Judah Smith, Jesus > Religion by Jefferson Bethke, Love Does by Bob Goff, Platform by Michael Hyatt, Say Goodbye to Survival Mode by Crystal Paine and 7 Men by Eric Metaxas, all of which became New York Times best-sellers.

Working on more than 50 book campaigns each year, Cannon has also helped propel books onto the CBA, Evangelical Christian Publishers Association (ECPA), Publishers Weekly, USA Today and Wall Street Journal best-seller lists. His projects have also received nominations for ECPA Book of the Year Awards.

“This is a well-deserved promotion for Chad,” said Brian Hampton, senior vice president and publisher for Nelson Books. “He has brought an unprecedented level of creativity, market knowledge and brand-building savvy to Thomas Nelson. I am grateful for his work and for his dedication to our authors and our team.”

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