NRF: Easter shopping to tap into ‘pent-up demand’ |
Written by Jeremy Burns | |
Thursday, 10 April 2014 10:51 AM America/New_York | |
Consumers are expected to spend billions on Easter celebrations this year, though per-customer levels may be lower than in 2013. The average American celebrating the holiday will spend an average of $137.46 on apparel, food, candy, gifts and more, slightly less than the $145.13 spent last year, according to the National Retail Federation’s (NRF) Easter Spending Survey conducted by Prosper Insights & Analytics. Total spending is expected to reach $15.9 billion. “The winter doldrums left consumers with a lot of pent-up demand, and though many Americans may take a cautious approach to spending on Easter items this year, retailers are anticipating that warmer weather will easily put consumers in the mood to buy bright clothes, holiday decorations and more,” said NRF President and CEO Matthew Shay. “As one of the biggest holidays of the year, retailers are looking forward to increased customer traffic in stores and online, and will roll out promotions on everything from garden supplies and patio sets to apparel and grocery items as they help their customers prepare for the holiday.” |
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