NPD: More than 1 in 5 holiday shoppers used mobile device |
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Written by Taylor Berglund | |
Thursday, 28 January 2016 03:26 PM America/New_York | |
Mobile devices also played a role for shoppers who couldn’t find what they wanted. Almost a quarter of holiday shoppers had difficulty finding everything they planned to purchase, and when this happened, 11 percent searched for those products online via a mobile device. |
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