NPD: More than 1 in 5 holiday shoppers used mobile device |
Written by Taylor Berglund | |
Thursday, 28 January 2016 03:26 PM America/New_York | |
More than one in five consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial consumers, between the ages of 18 and 34. Mobile devices also played a role for shoppers who couldn’t find what they wanted. Almost a quarter of holiday shoppers had difficulty finding everything they planned to purchase, and when this happened, 11 percent searched for those products online via a mobile device. |
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