LoyaltyOne: Shoppers desire Christmas Day shopping, good customer service |
Written by Taylor Berglund | |
Thursday, 10 December 2015 11:52 AM America/New_York | |
A sizable minority of shoppers say they would take advantage of Christmas Day shopping, and the vast majority of shoppers say they strongly value good customer service during the holiday season, according to a new study by LoyaltyOne Consulting. If retailers opened for business at 6:00 p.m. Christmas evening, 18 percent of general population respondents said they would take advantage of the extra time to shop. Among millennials in the 18-24 age group, 30 percent said they’d shop on Christmas. Among older millennials in the 25-34 year-old age bracket, 27 percent said they’d leave hearth and home on Dec. 25 to head for the mall. |
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