Attendance down for international buying event |
Written by Christine D. Johnson | |
Monday, 23 January 2012 10:24 AM America/New_York | |
Christian Trade Association International (CTAI) is likely to retool its Marketsquare International winter buying event for overseas accounts following a disappointing turnout in Atlanta, Jan. 18-20, for the show's fifth year. A competing event and travel difficulties were among the factors contributing to the low attendance, with around 50 of the 74 who had registered arriving for the Sheraton Gateway Hotel program, which also saw fewer exhibitors than last year. The number of visitors was also down for the Inspirational Value Book Show (IVBS), being held in conjunction with Marketsquare for the second time. |
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