Christian Retailing

Retailing ReBoot West to offer coaching from top retailers Print Email
Written by Staff   
Monday, 22 August 2011 10:30 AM America/New_York

Christian retailing leaders George Thomsen and Aurelio Barreto are to be among the speakers sharing their expertise and insights at Christian Retailing's Retailing ReBoot West in California, in October.

The two men will be taking part in educational sessions addressing issues such as how stores can improve their customer service and inventory changes in the light of digital publishing. There will also be discussions, networking sessions and business meetings to help stores deal with the changes the industry is facing and prepare for the important Christmas season.

 Retailing ReBoot West will be held Monday and Tuesday, Oct. 17-18 at Cottonwood Church in Los Alamitos, Calif. Among suppliers already registered for the event are Crossway, Tyndale House Publishers, DaySpring and Kerusso.

Chairman of the board of CBA, Thomsen is the general manager of the award-winning Harvest Bookstore at Harvest Christian Fellowship in Riverside, Calif., and a consultant to other church and independent retail stores. Barreto, gift director on the CBA board, is founder and CEO of C28 stores and apparel supplier Not of This World. He was one of two first industry recipients of the Champions of the Faith award, at the International Christian Retail Show, in July.

Retailing ReBoot West is being staged following the success of Christian Retailing's Retailing ReBoot in Orlando, Fla., in April.

Rose Seeley, manager of Cottonwood Bookstore at Cottonwood Church, said that the Orlando event gave her “more practical information and ideas than I have ever got from any one show I have been to.”

She added: “I love ReBoot because of its size and atmosphere. It’s intimate and therefore conducive to connecting and collaborating with others. And I'm so excited that Cottonwood Church is hosting the first Retail ReBoot West because that opportunity will be made more available to churches and other stores in the West.

“It’s part of Cottonwood’s DNA to help and empower people in ministry in order to see them succeed and flourish, so the partnership is an ideal one. Retailing ReBoot West is an opportunity not to be missed.”

For more information or to register, click here or contact Derek Bjork at This email address is being protected from spambots. You need JavaScript enabled to view it. or 407-333-0600, ext. 2283.

 
'The Shack' lawsuit settled Print Email
Written by Christine D. Johnson   
Friday, 19 August 2011 12:22 PM America/New_York

Author William P. Young’s contract dispute regarding his runaway best-seller, The Shack, has been settled out of court.

Court documents show that a jury trial was scheduled for late September in Ventura, Calif., but on Aug. 12 the case was dismissed without prejudice.

Read more...
 
Red-carpet screening for ‘Courageous’ Print Email
Written by Eric Tiansay   
Thursday, 18 August 2011 02:41 PM America/New_York
Courageous, the widely anticipated follow-up from the makers of the hit movie Fireproof, will have a red-carpet screening tomorrow, Aug. 26, at Atlanta's historic Fox Theatre.
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Anne Graham Lotz's 9-11 webcast supports book Print Email
Written by Eric Tiansay   
Thursday, 18 August 2011 05:07 PM America/New_York
In conjunction with Zondervan re-releasing her book Expecting to See Jesus: A Wake-Up Call for God's People this month, author and speaker Anne Graham Lotz will hold a national webcast on the 10th anniversary of the Sept. 11, 2001, terrorist attacks.
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'Letters From War' tour supports book Print Email
Written by Eric Tiansay   
Wednesday, 17 August 2011 09:17 AM America/New_York
Coinciding with the release next month of Letters From War (Howard Books), singer-songwriter Mark Schultz will be supporting the book with his "Letters From War" tour.

To be released Sept. 6, Letters From War—a novel by Schultz with Travis Thrasher—is based on the singer's hit song that became part of the U.S. military's Bring Them Home campaign and promotion after the Sept. 11, 2001 terrorist attacks.

Kicking off Sept. 21 in Lebanon, Tenn., the 14-city tour, sponsored by Food For The Hungry, will feature 33 Miles and Finding Favour. Schultz will perform songs from his debut instrumental album Renaissance (Word Records/Word Distribution), recorded in Italy earlier this year.

Click here for the complete dates to the "Letters From War" tour.

 
GMA names new executive director Print Email
Written by Eric Tiansay   
Tuesday, 16 August 2011 10:43 AM America/New_York
The Gospel Music Association (GMA) has appointed music industry veteran Jackie Patillo as executive director. GMA created the new position, rather than hire a president, as part of a new management model.
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Customer Experience Insights Print Email
Written by Staff   
Monday, 15 August 2011 11:35 AM America/New_York

Ministry focus at Retailing ReBoot West, next month

 

Christian store owners, managers and workers will learn how to maximize the personal impact of their services, at next month’s Retailing ReBoot West.

Customer connections and customer experience are among the topics to be addressed in educational sessions at Christian Retailing’s Oct. 17-18 event at Cottonwood Church in Los Alamitos, Calif.

Store and supplier representatives will be taking part in a series of presentations and panel discussions also looking at key Bible and book categories and how to respond to the challenge presented by digital publishing. There will also be a focus on how stores can organize effective live events. George Thomsen, CBA chairman and bookstore consultant, is due to be among the participants.

In addition to looking at hot topics, Retailing ReBoot West will also include times of fellowship and inspiration and an exhibit floor featuring leading suppliers.

The event is being staged following the success of Retailing ReBoot in Orlando, Fla., in April. That show gave Rose Seeley, manager of Cottonwood Bookstore at Cottonwood Church, “more practical information and ideas than I have ever got from any one show I have been to.”

Seeley said: “I love ReBoot because of its size and atmosphere. It’s intimate and therefore conducive to connecting and collaborating with others. "I’m so excited that Cottonwood Church is hosting the first Retail ReBoot West because that opportunity will be made more available to churches and other stores in the West. 

“It’s part of Cottonwood’s DNA to help and empower people in ministry in order to see them succeed and flourish, so the partnership is an ideal one. Retailing ReBoot West is an opportunity not to be missed.”

For more information or to register, go to www.retailingreboot.com or email Derek Bjork at This email address is being protected from spambots. You need JavaScript enabled to view it. or call him at 407-333-0600, ext. 2283.

 
‘Prayer Is Our Competitive Edge’ Print Email
Written by Staff   
Monday, 15 August 2011 11:33 AM America/New_York

Gift leader Aurelio Barreto preaches what he practices in his innovative C28 stores

 

Forget selection or even product knowledge—when it comes to Christian stores’ real competitive edge, the answer is outreach, says Aurelio Barreto.AurelioRiversideC28

“What good is it going to a Christian store if you are not going to get prayed for?” asks the founder of the C28 chain whose edgy style and mall presence has earned secular media attention. “Prayer is powerful,” he said. “That is the competitive edge, prayer and evangelism. You evangelize somebody and you have a customer for life.”

More than 17,000 decisions for Christ have been recorded by C28 staff in the last decade, with new believers being given a free Bible and discipleship materials and being referred to a local church.

The stores’ strong ministry is born out of Barreto’s personal experience. Brought to the U.S. from Cuba by his parents, Barreto became a multimillionaire through a pet products company. But he was still dissatisfied, even contemplating suicide before being led to Christ by the principal of his children’s school.

Matching his newfound faith with his business smarts led to C28. Barreto’s efforts were recognized at the International Christian Retail Show (ICRS) in Atlanta in July, when Barreto received one of the first Champions of the Faith awards presented to industry leaders by hosts CBA and the Premier Foundation.

In a living example of his conviction, the 52-year-old used his acceptance opportunity to briefly share his personal testimony, then ask all those attending the ceremony to bow their heads in prayer while he invited those who wanted to receive Christ to raise their hands.

Later at ICRS Barreto shared his passion for prayer and evangelism with other retailers in a special workshop, “Fulfilling the Great Commission on the Sales Floor.”

“Tell me one person who cannot benefit from prayer,” Barreto said. “We offer to pray with everyone. People are blown away that we take the time.”

Outreach has been the focus of C28—whose name comes from Col. 2:8—since Barreto opened the first store in Southern California in 2000. It has been followed by more than a dozen—all in malls—though several have closed because of the economy. C28 currently operates in nine locations, two of which are franchises.

As well as serving as missionary outposts, the stores are test beds for Barreto’s Not of This World fashions and other apparel brands that sell widely in Christian and general market stores. 

“It makes you a better supplier,” he said of his stores. Testing new designs in-house first “allows me to go to a retailer with a selection that is fresh and proven.” The retail operations mean that Barreto is closely familiar with the challenges faced by Christian stores.

When C28 began, 25% of sales were for music. The category now accounts for just 4% of revenues. “The kids will come into our stores and will listen to the CD (that is playing) and download it right there,” he said.

Because of their predominantly Southern California location—two stores are in Virginia—where “people are not spending as they were,” C28 stores have been especially hit by the down economy, Barreto said. But he remains committed to his vision. “The economy is too tough to consider expanding right now. We are battening down the hatches and trying to weather the storm.”

He is optimistic, though. “I have been made to go through a few trials, and I have had to really let go because I had no choice, but once I truly let go, I realized that God was faithful and He was the one who supplied all my needs.”

As digital publishing also starts to affect print book sales, Barreto believes that diversifying into gifts is vital for stores. “There will always be a need for books and music—I still carry both,” said the gift industry representative on CBA’s board. But “gifts are the future.”

When not working on new designs for his apparel lines or traveling to share his testimony at business schools and churches, Barreto visits C28 stores weekly to see how they are doing. His greatest satisfaction comes “when people give their life to the Lord,” he said. “When one of the store kids calls me and leaves a message on my voice mail saying, ‘Aurelio, praise God, I just led a 16-year-old to the Lord,’ it’s cool.”