Also appearing on the listings--which includes categories such as youth, Christian living, family life, relationships and Christianity and Society--are titles by Ted Dekker, Tim LaHaye, Sheila Walsh, Mark Driscoll, Benny Hinn and Pat Robertson.

Christian Supply Inc., in Spartanburg, S.C., is identified as exemplifying the "serve, don't sell" attitude needed for success with Christian shoppers, according to Faith-Based Marketing: The Guide to Reaching 140 Million Christian Consumers.

"It gives a whole different perspective to what we are doing, in the sense that we truly now are a ministry, as opposed to just being a publishing company," said publisher Lloyd Hildebrand of the change. "It ensures the ongoing viability of the company for years to come."

The company said it has "joined operations" with Press Group, a business in the city that handles printing and direct marketing for Christian ministries. Harrison House officials declined to give further details.

The International Christian Retail Show (ICRS), which will mark its 60th anniversary in Denver, July 12-15, could also be impacted by the Evangelical Christian Publishers Association's inaugural, consumer-oriented Christian Book Expo (CBE)--which produced a disappointing turnout in Dallas in March.

Releases from May to August

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Held Hostage: A Serial Bank Robber's Road to Redemption Ken Cooper Chosen Books (Baker Publishing Group) 978-0-800-79456-9 $14.99, Aug. 1 The riveting true story of a "gentleman bank robber"-detailing his years of armed robberies, tragic romance, dramatic near-death police capture and coming to Christ while serving a 99-year prison sentence.

LT & Me Loreane Tomlinson Tyndale House Publishers 978-1-414-33164-5 $24.99, July 7 When San Diego Chargers running back and NFL MVP LaDainian Tomlinson (LT) was a senior in high school, he wrote his mom a letter making three promises: he was going to go to college, he was going to play professional football, and he was going to make her the proudest mother in the world. In LT & Me, Loreane tells the behind-the-scenes story of how all of these once seemingly impossible dreams came true.