A keynote speaker during the National Religious Broadcasters (NRB) Convention in February, Fireproof Director Alex Kendrick said the yet-unnamed Sherwood Pictures film would have an expected budget of $2.5 million.

Made by Gener8Xion Entertainment, affiliated with Trinity Broadcasting Network and the company responsible for The Omega Code and One Night With the King, the film took in $327,000.

The suggestions run the gamut from practical--No. 5 ("Find out your Christian radio station's play list--have the product and display the list in your store") to creative--No. 10 ("Host special events-promote special music events for both well-known and local artists that are not so well known in your store").

A former Borders executive who joined Nelson four years ago, Tami Heim stepped down last Friday as executive vice president and chief publishing officer, while Mark Schoenwald--formerly chief sales officer--was promoted to president and chief operating officer. Meanwhile, Michael Hyatt relinquished his title as president, but he will continue to serve as CEO--focusing more on author relations, acquisitions and product development.

Kidd-who has more than 30 years of management experience in a wide range of fields, including fine arts, broadcasting, healthcare and research as well as selling books and publishing--served most recently as vice president of Bible Group Marketing for Thomas Nelson.

In our first "Retailer Roundtable," Editor Andy Butcher chats with Janet McKinley, assistant manager and gift buyer at Lakewood Church Bookstore at Lakewood Church in Houston, and Sara Peters, manager of The Living Word bookstore at Southeast Christian Church in Louisville, Ky.

Co-published with Focus on the Family, the book was the focal point of a promotional campaign to help Christian retailers provide consumers with biblical financial help during the economic downturn. Tyndale partnered with CBA, Focus on the Family and Salem Radio Network in the Campaign Financial Aid initiative.