Kerusso's success with Kidz Light House

Christian-themed apparel company Kerusso has reported that its Kidz Light House Apparel Center is a success. More than 200 retailers have placed the display unit in their stores within 30 days of its June launch.

"The Kidz Light House launch June 1 has been received with tremendous excitement from our retail partners," said Vic Kennett, CEO and president of Kerusso.

The Kidz Light House holds 100 children's T-shirts, sizes from 3T to Youth Large. The display shows 10 designs faced out in adjoining cubby-holes that hold the folded shirts. Kerusso is offering special discounts and terms that allow retailers to competitively price the kids' shirts at $12.99.

"Retailers are looking for products that will bring in new dollars to their stores, and the children's apparel category is terribly underserved," Kennett added. "The Kidz Light House makes perfect sense-especially now. We believe it will do for kids' T-shirts what the Light House Apparel Center did for adult T-shirts-cause a sales and witnessing revolution!"

The Kidz Light House sells for $390 as part of the initial buy-in and is fully offset with the purchase of product. Stores can save $65 on the display if they order before July 31 and have the order shipped to them by Sept. 1.

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