Partnership encourages giving to military families
Big Daddy Weave and contemporary Christian radio network KLOVE are launching a campaign this week to honor military families during Christmastime. The effort comes as Big Daddy Weave prepares for the release of "I'll Be Brave This Christmas," the band's forthcoming radio single from its recently released Christ Is Come (Fervent Records/Word Distribution).
Launching from Big Daddy Weave's site and KLOVE's Wall of Prayer, a nomination form will be posted to begin the process for naming military families who will benefit from the campaign. KLOVE affiliate Amazon.com will then host online gift registries for each chosen family, and Fervent's parent company, Word Entertainment, will coordinate efforts to help fulfill each registry. Before KLOVE kicks off the on-air promotion the week of Dec. 14, Big Daddy Weave will highlight the initiative through its mailing list and social media pages, in addition to promoting it on the band's Christmas tour with NewSong.
|