International youth outreach organization Teen Mania Ministries has launched a new worship label, which aims to provide young listeners "with an authentic, relevant worship experience." EE-Taow Records introduced its flagship artist, Atlanta-based rock worship band Unhindered, with the recent release of Be.

"We've been hosting Teen Mania events for 20 years now, and millions of kids have learned how to follow Jesus," said Teen Mania President and founder Ron Luce. "Wherever there is a movement of God, there is music, and I began to ask myself what the soundtrack to our movement would look like. EE-Taow gives our young people a means to express themselves and become part of a larger story. It's music by teens for teens."

Unhindered guitarist Pat Barrett added: "We were really intrigued by (EE-Taow Records) and eager to be a part of it. We are honored that EE-Taow has entrusted us with being the first to carry out its vision."

EE-Taow is a phrase from Papua New Guinea, which means, "It is true. It is real." The Mouk people said the phrase after hearing about God from a missionary, according to Teen Mania. EE-Taow Records is being distributed in both Christian and mainstream retail markets by EMI CMG Distribution.

Click here for more information about the new label.

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