Celebrating 40 years, Bob Siemon Designs (BSD) has been introducing new lines at low price points to help retailers attract cost-conscious shoppers.

The "Songs of Worship" series of pendants and bracelets featuring words from favorite hymns and praise songs, licensed from EMI, retail for $7.99-$13.99, while a leather cross with beaded chain that the company has been giving away to attendees retails for $7.99. New Catholic saint medals in pewter on adjustable chains are priced at $9.99.

In addition, BSD is debuting a range of bracelets and necklaces to tie in with the DVD release this month of the teen drama, To Save a Life. The license follows success with previous movie merchandise efforts linked to The Passion of The Christ and the first two installments in "The Chronicles of Narnia" series.

"We wanted to bring prices down in this economy," said President Bob Siemon. "Everybody is seeking things that are cost-effective." As part of that effort, stores are also being presented with new mini countertop display cases for BSD lines that cost a fraction of the company's flagship standing display case.

After four decades in the industry, Siemon said that he was "very optimistic," despite the recent challenges. "I'm excited and I'm enthused," he said. "It's all about reinvention, innovation, creativity, doing things differently. Tough times help you to recapture your first love."

• Prev
• Next