Religious books print sales remain strong |
![]() |
![]() |
Written by Christine D. Johnson |
Thursday, 29 December 2011 08:58 AM America/New_York |
Religious book sales were up 12.4% in October over the same month last year, to $65.7 million, and up 9% year-to-date over 2010 ($535.4 million). The only other major categories to make gains were e-books (up 81.2% in October to $72.8 million and 131.1% year-to-date to $807.7 million); downloaded audiobooks (15.6% increase for October and 27.5% year-to-date); and audiobooks (0.7% increase for October but down 10.6% year-to-date). All the other major trade categories tracked in sales reported to the AAP by 80 publishers saw losses. Adult hardcovers were down 16.9% for October and 18.3% for the 10-month period. Adult paperbacks were down 18.2% and 16.8%, respectively, and mass market dropped 37.6% for the month and 33.7% year-to-date. Of more than a dozen categories tracked—also including higher education and professional—“other” sales not counted elsewhere rose 39.9% in October (to $3.4 million) and 20.1% year-to-date ($30.4 million). Among Christian publishers reporting to the AAP were
Crossway, David C Cook, InterVarsity Press, Moody Publishers, NavPress, Thomas
Nelson and Tyndale House Publishers. |