Thomas Nelson, CBA and the Salvation Army are inviting Christian retail stores to participate in the “You’ll Get Through This: A Night for Hope and Remembrance” event with Max Lucado on Sept. 11. Stores were invited to host the simulcast event for a $149 discounted price.

At the one-night event, Lucado will share the message of his new book, You’ll Get Through This—releasing tomorrow from Thomas Nelson—live from the Salvation Army Theatre in New York City.

Stores that are not hosting the event may call an in:cast or Thomas Nelson representative for information on referring churches in their local area to arrange product sales on campus during the event.

The simulcast is part of the larger “Give Hope Where It Counts” campaign, which aims to reach a million hurting people. The campaign affords Christian retailers an extended opportunity to offer their customers a special Salvation Army edition of You'll Get Through This to give to individuals in crisis. A $5 mass-market edition exclusive to Christian retail will include an introductory letter plus a 16-page insert featuring stories of people who have made it through tough times with the help of the Salvation Army.

Visit www.lucadosimulcast.com for more information on the simulcast. Individuals who want to watch at home can do so for a new lower price, $9.11.

Additionally, Lucado will make a number of media appearances this week, including The 700 Club, Rick & Bubba, KLOVE, FOX News,  The Bob Dutko Show, Focus on the Family's Everyday Relationships and Family Life Radio Network.

On 9/11, he will be interviewed on The Alan Colmes Show and IRN/USA Radio Network. On Thursday, Sept. 12, he will be on The Dave Ramsey Show and In the Market With Janet Parshall, and on Sept. 13, he will be featured on The FISH Morning Show.

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