Christian Retailing

Kerusso redesigns Web site Print Email
Wednesday, 08 March 2006 07:00 PM America/New_York

Kerusso has relaunched its Web site for 2006 with more-detailed product information, free e-cards and a store locater.

The entire product catalog is now available online at www.kerusso.com, with better images and product descriptions, including product codes and pricing for each item.

Free e-cards that incorporate new Kerusso designs can be used to send to customers to notify them of new apparel and sales.

The site's third-most-visited area is a store locater that helps link the online community to retail stores in their area.

“One of the site's goals is to be build a 'Kerusso Community' around the Kerusso brand, which in turn will drive more consumers into stores to purchase apparel, jewelry, gifts and accessories,” said Chris Rainey, marketing director for Kerusso.

Web site users will be able to share their opinions by taking surveys, offering testimony or offering a new idea. The feedback will be used to help create new products and determine the longevity of others, Rainey said.