Christian Retailing

Big Idea, Herschend Family Entertainment partner Print Email
Monday, 09 July 2007 08:00 PM America/New_York

Atlanta-based Herschend Family Entertainment (HFE) and Nashville-based Big Idea have announced a new five-year agreement that provides for future development of entertainment featuring the VeggieTales characters at all HFE properties, including Dollywood and Stone Mountain Park.

"The family-oriented values and virtues shared by both HFE and Big Idea make it possible for us to combine our creative efforts to produce even more wholesome entertainment with a positive message for our guests at each of our parks," said Joel Manby, HFE CEO.

"The HFE properties are the ideal place for our VeggieTales family to further our company's commitment to enhancing the spiritual and moral fabric of our society through creative media," said Terry Pefanis, Big Idea's chief operating officer. "We look forward to spreading our message of 'Sunday morning values, Saturday morning fun' with the millions of folks who visit their various parks."

The VeggieTales brand has an established presence at three HFE properties. At the Pigeon Forge-based Dollywood park, VeggieTales LIVE is one of the featured shows during the KidsFest celebration. Dollywood also features a VeggieTales Sideshow Spin kids' coaster. In addition, VeggieTales characters will make a series of special appearances at Stone Mountain Park in Atlanta and at Celebration City in Branson, Mo.