The world's largest Christian publisher has launched Thomas Nelson Book Review Bloggers, a new program for bloggers to post reviews of the company's latest products.

"My hope is that we can elevate the online presence of Thomas Nelson's key titles," said Michael Hyatt, president and CEO of Thomas Nelson. "Good or bad, we want people online talking about our books."

Any blogger can register online at thomasnelson.com. Bloggers will receive free copies of select Nelson titles in exchange for committing to read the book, write a 200-word review, and post it on their blog and on Amazon.com.

"The idea to create Thomas Nelson Book Review Bloggers originally came from heightened interest on my blog around two of our recent releases, Stephen Mansfield's The Faith of Barack Obama and Lynne Spears' Through the Storm," Hyatt said. "My readers, many of whom are active bloggers themselves, wanted to engage in the conversation about these products."

Hyatt posted "Why Obama's Faith Matters" on his blog in August, offering free copies of the book to the first 200 responders. His offer generated more than 100 online reviews. Hyatt presented a similar offer for Through the Storm in September, which drew a tremendous response, company officials said.

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