As they began preparing for the May 10 special day, retailers across the country who spoke about their plans agreed that Mother's Day was a great time for selling both frontlist and backlist books, cards and gifts--including gift books, music boxes, trinket boxes, plaques, vases, hand lotion and jewelry.

Matt Nicholson, owner of Lakewood Christian Gift Center in Lakewood, Wash. Nicholson told Christian Retailing for a "Retail Focus" report on the season that he planned to create his own shrink-wrapped gift baskets this year.

Meanwhile, Bryan Sapp, manager at Family Books & Gifts in North Highlands, Calif., was preparing to host a mother/daughter tea, selling tickets at $3 a piece. Shelley Allen, owner of The Servant's Bookstore and Coffee Bar in Kaufman, Texas, said she expected to bring in speakers for a Mother's Day event.

To drive gift sales during the season, retailers might consider putting together a large display with all sorts of gifts and books for Mother's Day, suggested Steve Mohler, vice president of marketing for Dicksons Gifts. Displays should also "offer a variety of price points as well," advised Sherry Morris, marketing manager for Carpentree. "Create something that gives consumers options."

Read more--including details of new product releases for Mother's Day 2009--in the Retail Focus special report in the March 9 issue of Christian Retailing.

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