After 28 years together, the November release is NewSong's debut on its new label, His Honor Music (EMI CMG Distribution). The project represents a series of firsts for the band, including an innovative marketing campaign in keeping with the album's theme.

"We've had fantastic label partners in the past," said NewSong founding member Eddie Carswell, "but this gives us even more flexibility to do things on occasion that are a little more radical." Testing that statement, every Give Yourself Away CD sold will contain an extra copy of the album intended for giveaway. The campaign, Carswell hopes, will facilitate an act of ministry, enabling twice as many people to be impacted by the music.

Released Nov. 24, Give Yourself Away finds NewSong partnering for the first time with one of Christian music's most acclaimed and noted producers, Charlie Peacock, for 10 tracks that showcase the band's modern pop sensibilities and tight harmonies.

Longtime fans will be pleased to hear the soulful lead vocals of Russ Lee in the mix again, as the album marks his official return to the group following a successful solo career.

Read the full report in the Dec. 7 issue of Christian Retailing.

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