Christian Retailing

LifeWay launches e-bookstore, e-reader app Print Email
Written by Eric Tiansay   
Wednesday, 07 November 2012 11:00 PM America/New_York

LifeWay Christian Resources has launched a new e-bookstore with more than 8,000 titles at and a new mobile e-book reader.

The LifeWay Reader app is available as a free download from the Apple App Store for iPhone and iPad and from Google Play for Android devices. LifeWay's new app allows users to build a personal library from e-books and resources from the same Christian publishers found in LifeWay Christian Stores and at

The app comes with a free pre-loaded copy of the Holman Christian Standard Bible. Other free content also is available online.

"The Bible features in the LifeWay Reader app make it stand apart in the market," said Tim Vineyard, president-elect of LifeWay Christian Stores. "The LifeWay Reader app contributes to LifeWay's omni-channel plan for the digital world. We want to provide life-changing resources to churches and individuals in the format they prefer."

All e-books with Scripture references are automatically linked to the related Bible passage. Users can click on the link to display a pop-up window in the app without having to switch apps or wait for a new browser program to start.

Customers can also digitally house their LifeWay content in one place. Any e-book purchased with a free LifeWay ID is in the app and at In addition, all digital content purchased from and some other LifeWay apps are available to customers who use their LifeWay ID during checkout. In this way, content is available for users to view and read on their desktops, laptops, tablets and mobile devices.

Future updates to the app will include additional user customization, annotations, social sharing, improved integration with LifeWay's various Bible study platforms and thousands of new titles.

Click here for more information on the LifeWay Reader app.