Zondervan has launched a new book imprint to better reach young adults with compelling literature—and counter some of the negative themes in general market YA literature. The company is planning a six-figure marketing campaign to support the imprint.

From fantasy to romance and contemporary classics, Blink aims to appeal to teen readers and a growing audience of adult readers who are taking in general market literature such as "The Hunger Games" and "Twilight" series.

Starting in August, the new imprint aims to "publish authentic and immersive content that engages and inspires readers with cutting-edge plotlines," a company statement read.

"While reports have young adults glued to their smartphones and devices for hours every day, ultimately they still love great stories," said Annette Bourland, senior vice president and publisher at Zondervan, a division of HarperCollins Christian Publishing. "Blink will provide great content that reflects their attitudes and enhances their lives."

Some titles already in Zondervan's offerings are being transferred to the Blink imprint. Heather Burch's first title of the "Halflings" series was already published under Zondervan and now falls under Blink's purview. Book two of the series, Guardian, releases in September.

Some of the other Blink titles are Running Lean by Diana L. Sharples, a coming-of-age story releasing in August, and Remnants: Season of Wonder, the first in a dystopian series coming in October from popular CBA market author Lisa T. Bergren.

Blink authors and their titles will benefit from a dedicated marketing program that includes extensive social media outreach, advertising and sharing custom content across online and mobile media sources.

Learn more at www.blinkyabooks.com.

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