Christian Retailing

Karen Kingsbury, daughter 'beyond thrilled' with DaySpring deal Print Email
Written by Eric Tiansay   
Thursday, 27 June 2013 02:39 PM America/New_York

New York Times best-selling author Karen Kingsbury has signed a major licensing partnership with DaySpring. The card and gift line, featuring Kingsbury and her daughter, Kelsey Kupecky, will be released next spring.

"The line will be called 'Karen Kingsbury: Possibilities' and will feature more than 50 products inspired by her novels, including seasonal and special-occasion greeting cards, journals, mugs, calendars, office and desk accessories and home decor products," said Kingsbury's longtime agent, Rick Christian, president of Alive Communications. "They will be sold in some 3,500 outlets, including Wal-Mart, grocery stores and Hallmark shops."

Kingsbury has long envisioned a creative partnership with her daughter in developing products that encourage women at home and work.

"Kelsey and I are beyond thrilled," Kingsbury said of the deal with the Hallmark subsidiary.

James Barnett, president of DaySpring, added: "Karen has a huge presence in the marketplace and touches so many hearts with her writing and speaking. She is known for unforgettable characters and compelling storytelling. We are very pleased to be working together."