Book buyers' study highlights 'great opportunities' |
Written by Andy Butcher and Eric Tiansay | |
Tuesday, 19 October 2010 09:37 AM America/New_York | |
Sales data reveals Christian retail channel strengths and potential, consumer spending habits
A new report on Christian book buyers' habits offers encouragement and growth opportunities for Christian retailers. Despite the broadening of the market for Christian products in the last few years, Christian retail stores remain the single biggest channel for overall sales, according to data from the Evangelical Christian Publishers Association (ECPA). Christian stores accounted for 33% of all Christian book purchases last year, ahead of the Internet (27%) and big box bookstores (26%). The ranking is revealed in the ECPA's 2009 Consumer Demographics & Buying Behaviors Annual Report. Drawing from surveys of more than 44,000 book buyers, the second annual report of its kind added Bible sales data for the first time, looking at how categories fared in different channels and the varying purchase profiles of five groups of Christians, from "active" to "cultural" believers. |
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