 STL Distribution North America (STLD) has announced changes in executive roles as well as a new addition to its staff. Industry veteran Mark Phillips was recently promoted from director of business development to vice president of sales. He will lead sales efforts for all channels, including chains, independents, e-commerce, church bookstores and international.Phillips has "extensive experience with the industry both in the U.S. and overseas, and we are thrilled to promote him to this important position," said STLD President Glenn Bailey. Phillips—who has been with STLD for the past 12 years working in outside sales, brand management, logistics and business development—has more than 25 years of sales experience, including 23 years in the Christian product industry as well 10 years as a retail store manager. Meanwhile, Charity Peterson—who has served as a LifeWay Christian Store manager in Winston-Salem, N.C., and Johnson City, Tenn.—has been hired as sales analyst manager, a newly created position. Peterson has "a wealth of retail and outside sales management experience," Phillips said. "We look forward to incorporating her customer service background in her new role with our accounts at STLD." Rick Regenfuss has also been moved into the newly created position of vice president of merchandising, in which he will oversee the marketing, purchasing and data departments as well as the recently launched print-on-demand service. "The new executive roles will help us continue to actively develop sales efforts in all areas, and allow for Rick to devote much of his time to developing sales for our new print-on-demand facility," Bailey said. |
CBA and technology marketing company SnapRetail has announced a partnership to help Christian retailers use social media and electronic marketing to reach customers and increase sales. 
Those attending the ECPA summit on digital publishing left with lots of statistics to propel their in-house discussions. 
The digital revolution is not only changing the format of books, but also could redefine their very nature, Christian publishing executives heard yesterday at the close of a two-day summit on the issue. 
The designer credited with changing the face of Christian books and as a result opening up new markets for them was honored for his services to the industry during the ECPA's Executive Leadership Summit in Colorado Springs, Colo. 
The men behind one of the unlikeliest Christian publishing successes of recent times has spoken about how the title just named Christian Book of the Year for 2011 came to fruition. 
Scott Macdonald has been named permanent CEO of Zondervan—replacing Moe Girkins, whose contract was not renewed in March. 
Eric Metaxas' biography of World War II German pastor Dietrich Bonhoeffer—Bonhoeffer: Pastor, Martyr, Prophet, Spy—has been named the Evangelical Christian Publishers Association's (ECPA) Christian Book of the Year. 