"We worked with Noble a few years ago, so we are very familiar with their work," said Oasis Audio Publisher Dan Balow. "Because of the companies they represent, it was an easy decision to go back."

Following Until the While World Hears and Peace on Earth were: 3. Glory In The Highest: Christmas Songs of Worship by Chris Tomlin (sixstepsrecords/EMI CMG Distribution); 4. Heaven and Earth by Phil Wickham (INO Records/Provident-Integrity); 5. Wow Hits 2010 by various artists (Word Records/Word); 6. Beauty Will Rise by Steven Curtis Chapman (Sparrow Records/EMI CMG); 7. This Moment: Cinderella Edition by Steven Curtis Chapman (Sparrow Records/EMI CMG); 8. Hello Love by Chris Tomlin (sixstepsrecords/EMI CMG); 9. Casting Crowns by Casting Crowns (Beach Street Records/Provident-Integrity); and 10. You Deliver Me by Selah (Curb Records/Word).

Almost two-third of stores with no known church-based retail operations in their area seldom or never supply local pastors with product samples, according to the latest Christian Retailing Vital Signs survey.

Noes will lead all business development for Integra and direct all aspects of sales and marketing. "Over the past year, Don and I have had many discussions about the digital world," said David Amster, Integra's chief innovation officer. "He and I share a common philosophy regarding the function of sales and marketing in today's business world.

"Don is an outstanding addition to our already strong management team, which includes board members Rod Huff and Bob Steele, both well known in the industry," Amster, added. "Together we see new opportunities to greatly expand the use of the myMEDIA platform."

The myMEDIA BurnBar (MMBB) in-store burning system carries the world's largest catalog of Christian media content for digital sales, Integra officials said.

MMBB is now in more than 360 stores and sells more than $275,000 of music, audiobooks, video games and software applications, company officials said.

Integra will launch "on demand" products through MMBB next year--including representations of the items, which will be visually displayed on product shelves for shoppers to view. Other products will be custom packaged, combining content already available. "Don has already been very instrumental in the development of this," Amster said.

LifeWay Christian Stores' Cyber Monday Sale e-mail offer to online shoppers includes Hope Rising by Fee (INO Records/Provident-Integrity Distribution) for $5 instead of $15.98, while Minnesota Cuke and the Search for Noah's Umbrella, VeggieTales (Big Idea/Word Distribution) is reduced from $14.99 to $5, among others.

Three PC games--including Charlie Church Mouse, retailing between $19.96 and $29.96--by the company formerly known as Left Behind Games were offered last month in approximately 100 Wal-Mart stores in Dallas and Houston as well as in other Texas markets.

The Colorado Springs, Colo.-based publisher is promoting its Debt Retirement initiative that helps Christian retailers behind in their bills pay down what they owe while continuing to service church accounts.