NPD: More consumers shopping before Thanksgiving |
Written by Taylor Berglund | |
Thursday, 05 November 2015 02:46 PM America/New_York | |
More consumers will begin their shopping earlier for the holidays, and a higher percentage of shopping will take place online, according to a new study from The NPD Group. Additionally, more growth is expected among the top categories purchased compared to last year. Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6 percent increase over 2014, according to NPD’s 2015 Holiday Purchase Intentions Survey. Regardless of when they begin, most shoppers plan to continue their holiday shopping into December. |
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