Details of an industry-wide platform to help brick-and-mortar Christian retail stores secure some of the growing e-book market could be announced soon.

CBA Executive Director Curtis Riskey told Christian Retailing that the e-book wish-list solution drawn up following discussions with retailing and publishing leaders had been shopped to possible providers with hopes that the successful candidate might be announced this month.

The new chairman of CBA has called for a new level of cooperation and partnership in the Christian products industry.

"Never before has it been so critical that we work together," said George Thomsen, as he assumed the key role Oct. 1 at the retailers' organization. "In many ways we are navigating in uncharted waters. It will require the collaborative efforts of our industry's best minds and the Lord's wisdom if we are to succeed in the future."

The latest VeggieTales parody parable re-imagines the Jimmy Stewart classic It's a Wonderful Life, with Larry the Cucumber wondering what might have happened if injury had not prevented him from playing in the big Salad Bowl football game.

"We want to make it cost-effective for rights managers to reach eastern European publishers," said Kim Pettit, CTAI's chief operating officer. "The exhibition fee, lodging, food and transportation costs should mean that for just about $1,500, a company can multiply its impact in this region."

A long-established Christian bookstore has been rejected by an advertising agency because of its "offensive" name.

Don Toy, owner of Christian Book and Gift Shop in Kittanning, Pa.--a fixture in the town for more than 60 years--was told his store could not advertise on a local restaurant's menu because of the name "Christian."

Starring Academy Award winner Mira Sorvino, Golden Globe nominee Barry Pepper and introducing child actor Maxwell Perry Cotton, Like Dandelion Dust (LDD) centers on the battle between adoptive and birth parents over a 6-year-old boy.