Study: steady discounts will win holiday season for retailers |
Written by Jeremy Burns | |
Monday, 11 November 2013 03:43 PM America/New_York | |
Retailers can expect a strong season going forward if they win Black Friday and continue with big discounts throughout the season, according to a new America’s Research Group and Inmar Christmas and Holiday Shopping Forecast released last week. Retailers can expect sales to be up 2.5% or higher if shoppers see big discounts early. “This season, the retailers’ destiny is in their own hands,” said Britt Beemer, chairman and CEO of America's Research Group. “If retailers give consumers mega discounts throughout the season, it will be a very strong season, but if they try to play the game by luring shoppers with limited sale offers, there will be a lot of serious shopper rebellion.” |
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